On Horoscopes and Commercialism

The new year has brought with it many opportunities to make new resolutions, goals, aims... but has also provided a most appropriate reason for businesses to bombard our letterboxes with endless supplies of brochures and catalogue. This year, I noticed something interesting about them - many seem to be taking a horoscope-centric method to promote their products. For instance, there is this Nippon Paint catalogue that states that for those born in the Year of the Rabbit, "(they) will have soup for the soul with new found relationships this year". The catch being, well, you've gotta paint your room a powder-pink. I think the Paint people was right in guessing that most (sane) people don't have Pink rooms. Then there is this SingPost "special" catalogue which states that "Romance is in the air...", catch being, well, purchase all the fashionable stuff and hip gadgets that supposedly makes one more attractive. lol.

So you could choose to believe them (and feel really stupid) or try them if you're really desperate (and feeling really rich).